Editors: Markus Ståhlberg & Ville Maila / Phenomena Group Ltd.

World’s first book on Shopper Marketing combines the perspectives of 35 internationally recognized shopper marketing experts, among them Phenomena’s top specialists.

This comprehensive new title will show you exactly how to influence and change customers’ decisions at the time when they are actually doing the shopping. Providing practical advice about shopper needs and trends; retail environments; shopper marketing strategies and campaigns; retailing relationships; effective packaging and muchmore, this accessible title is a must-have for all marketing, sales and retail practitioners and students of sales and marketing.

The book will be published by Kogan Page in Europe, Asia and Australia on November 2009 and in U.S. on January 2010.